Model Powerful marketing words that inspire or motivate. The words we use can help high-quality products and services be more highly sought-after than others.ĥ8. People want what they can’t have and they want what other people can’t have –– this is called exclusivity. If you and I were to walk into a gas station to buy a candy bar and the clerk were to say –– you can have any candy bar in this place but this particular one isn’t for sale –– you and I would look twice at the candy bar that wasn’t for sale. Wealthy Powerful marketing words that create a feeling of exclusivity.Įxclusivity is simple. If you’re selling a luxury versus a commodity, make your customer aware of the luxury they’re buying by utilizing these powerful marketing words.Ĥ8. Now… cars, houses, denim jeans, designer kicks and sunglasses are different. If you’re buying bottled water, you probably don’t give a rip whether or not it is premium –– unless you’re a big fan of Fiji. Tested Powerful marketing words that give your product a premium feel. Here are a few powerful marketing words that can help.ģ7. Your customer is trading her hard-earned money for your product or service, this can be as scary as jumping off the high-dive –– make sure she is at ease. 12 feet makes you feel more at ease than say 3 feet. If you’re jumping off the high-dive at the public pool, you like to know how deep it is. Last Powerful marketing words that help your customers feel at ease. If your customer only has 3-weeks to accept your offer, remind them that time is running out.ġ9. In marketing and advertising, time is your friend. Pledge Powerful marketing words that create a sense of urgency. Below you will find a handful of powerful marketing words that can help you make this promise.Ħ. One way to get your readers to turn into buyers is to make them a promise that’s worth buying. Promising something to your prospective customer sells. Powerful marketing words that make a promise. Never heard of this Ogilvy character? He is widely considered to be the greatest advertiser of all time. So, while I believe all these marketing words are powerful, pay extra attention to Ogilvy’s. The words that have an “*” next to them are what the late David Ogilvy considered to be the most persuasive words in advertising. For example, to get you to click this post, I used the word “powerful”… which is actually somewhere on our list today.Īnyways, below, you will find 100 of the most powerful marketing words –– each of which has been placed into various categories. I have even noticed this myself when writing anything from articles to my Sticky Notes emails. Why? Because in some cases they have seen a 500% improvement in share-ability.
In an article I published last week, I brought up a number of online brands that spend a considerable amount of time and energy on writing their blog headlines. While you might be skeptical, the words we use matter… a lot.
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Now, while in this article I can’t teach you how to become a killer copywriter ( I can only do that if you buy my copywriting guide)… I can give you a few words to think about when writing your next product description, headline, slogan or what have you. While traditionally, copywriting has been used in things like newspapers, magazine advertisements, billboards and direct sales letters… today copywriting has crept its way into every nook and cranny of the digital world. This is an art and a science called copywriting, which basically means to sell products and services through powerful marketing words. Marketers and advertisers have been harnessing the power of words to sell you things like car insurance, sugary cereal, lambskin condoms and Air Jordans for centuries. Raise your hand if you’ve ever read an advertisement and have then felt compelled to buy what that advertisement was selling?